Wednesday, January 30, 2013
Tuesday, January 22, 2013
With a yo, ho, ho and a literal bottle of rum, Sundance Channel and Diageo, a multinational alcoholic beverages company, have partnered on a multi-platform content sponsorship deal launching at the 2013 Sundance Film Festival. Diageo’s Captain Morgan brand will be a major presence at Sundance Channel’s headquarters in Park City, UT during the Sundance Festival. The partnership involves a documentary film, a graphic novel, a history lesson, plus PR, on-site experiences, and scads of social media. Captain Morgan, it seems, is trading up; aiming for bright young cultural consumers, not party animals.
What's behind the Captain Morgan brand strategy is the desire to create cultural relevance. The documentary aims to formulate “a cultural impression of Morgan’s legacy in Panama today.” To achieve that goal, considerable intellectual firepower was brought to bear. And the Sundance Channel is proving its flexibility as an omni-media partner. It hired award-winning commercial director Michael Haussman to create The Unsinkable Henry Morgan. The documentary explores the myths and legends surrounding Captain Henry Morgan’s conquests in Panama.
- The Historian – Stephan Talty is the New York Times bestselling author of Empire of Blue Water, an account of Captain Morgan’s army and the epic battle for the Americas.
- The Costume Designer – An Academy Award-winner and one of the most accomplished costume designers in Hollywood, Colleen Atwood designed a new rendition of Morgan’s iconic red coat.
- The Set Designers – Italian production designer Dante Ferretti, who has designed sets for well-known films including Gangs of New York, The Aviator and Hugo, and his apprentice, Carlos Aloisio, built an incredible 10-foot replica of Morgan’s flagship, The Satisfaction.
- The Artists – Australian comic book artist Ben Templesmith, best known for Fell, 30 Days of Night, and The Nightmare Factory, teamed up with award-winning cartoonist Michael Bendis of Ultimate Comics Universe and Jinx, to create a one-of-a-kind graphic novel based on Henry Morgan’s adventures in Panama.
Tuesday, January 15, 2013
|Closet Before, via Flickr.|
Thursday, January 10, 2013
Wednesday, January 2, 2013
Sarah Miller Caldicott’s new book is about collaboration as invented by Thomas Edison. In her other books about Edison, the author has demonstrated her knack for making associations between innovation and team work. This has helped many business people re-think their corporate work styles.
Build diverse teams of two to eight people. Set them loose to discover new ways to think and problem-solve for the obstacle or opportunity.
Keep learning. Learn from mistakes; learn from experiments. Follow innovations occurring elsewhere in other disciplines. Question assumptions. Hold yourself responsible for probing beneath the surface for insights that will enrich your team.
Step 3: Coherence
Many organizations can get it together to collaborate once or twice. Few can keep it together long term. Fits and starts not only break momentum, worse, they make cultures cynical about teamwork. The solution, Caldicott says, is to create coherent frameworks for decision making. Develop a process to guide progress. And find acceptable language for voicing divergent points of view.
Step 4: Complexity
Complexity is kryptonite to collaborators. Think about every collaborative project you’ve ever worked on. Ask yourself: what made it difficult? I’m guessing it's complexity. Managing the myriad personalities, agendas, and massive data inputs can grind progress to a halt. Midnight Lunch offers practical ideas for managing complexity, from reskilling your people to leaving a footprint for others to follow once a successful project launches. This year, my team is in search of the best way to use the cloud to better manage collaborative work and archive our process simultaneously.