The Culture Scout Blog provides marketing insights to brandmakers on digital culture, cultural trends, and consumer behavior in the new economy.
Wednesday, June 19, 2013
Brand Framework: Super Concentrated
Consider me a fan of Carol Phillips. She is both a friend and a colleague who shares my fascination with Millennials. Her eBook on Brand Strategy is a must-have in your marketing tool box. But when I saw this from Carol's firm, Brand Amplitude, I had to share with you all. It's a concentrated roadmap that details which communications lead to which outcomes for your brand. Check it out!