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Wednesday, June 19, 2013

Brand Framework: Super Concentrated

Consider me a fan of Carol Phillips. She is both a friend and a colleague who shares my fascination with Millennials. Her eBook on Brand Strategy is a must-have in your marketing tool box. But when I saw this from Carol's firm, Brand Amplitude, I had to share with you all. It's a concentrated roadmap that details which communications lead to which outcomes for your brand. Check it out!



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