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Tuesday, February 5, 2013

Trend watch: Why Digital Culture Needs Artists

Data visualization, graphic facilitation, avatars, graphic novels, re-mix art, digital photography, virtual reality design--this is just a short list of creative genres that didn't exist 20 years ago.

Digital is changing the face of art and design. It's boom time for artists savvy enough to see the brass ring swinging in their direction. The Internet has evolved from source code to "illuminated manuscript" in five short years. Consumer adoption behaviors reveal a voracious appetite for visuals. This visual saliency bias means that brighter-colored pixels and design elements drive consumer choice. This is especially true when consumers are shopping while juggling a cognitively demanding task--such as talking or texting on a cellphone while shopping, says Mili Milosavljevic, Ph.D. 

For brandmakers wanting to create more meaningful bonds with consumers, you'll need the kind of content people love and share. That means artists are a "must have" in your talent portfolio. 
“Design, coupled with a true understanding of the power that design has over our everyday lives, is emerging as a critical strategic component of American success.” Hilary Jay, Founding Director, DesignPhiladelphia

Find out more about in this and other cultural trends in our latest Report: 13 Things Breaking through in 2013.



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