|Photo by mjpeacecorps|
Has SXSW Jumped the Shark?
Several of my marketing colleagues dropped out this year claiming SXSW Interactive had “jumped the shark”, meaning that it’s hit that arc of decline in an event’s evolution when quantity of input and attendees eclipses quality. Maybe so. But one thing that keeps me going back is the sheer intensity of innovative spirit that gushes forth. Of course some of it‘s schlock. But the vibe wave the schlock rides on is a thrill. SXSW Interactive is rapid immersion into what’s about to be realized in the digital culture. And I intend to bathe in it.
How to Follow the Action from Your Desk
Take note: any of you brandmakers wanting to keep tabs on the action from afar, the Social Media Club editorial team will be providing session, event and party coverage throughout SXSW, along with daily recaps featured on their Ustream channel from 2pm-3pm CST (GMT-6) Friday, March 9th through Monday, March 12th.
Hat tip to @jessicarmurray for cluing me in.