I stubbornly cling to the idea that a quality education still matters in America—even though the American Dream is up for revision. And I’m especially optimistic that the reforms begun with STEM will have another four more years to manifest.
This fall, I was on a panel to discuss teacher recruitment strategies using social media. The event was hosted by 100kin10, an organization focused on recruiting teachers in the fields of science, technology, engineering, and math (STEM). The room was filled with educators eager to attract a new generation of math and science teachers. The nature of their questions clued me into the depth of their marketing challenge: brutal competition. People good at math and science are on every employer’s wish list. To win the war for talent, educational institutions will have to think more like marketers. Hopefully, that’ll make them better at expressing the value proposition of education in a digital age.
|Panelists from left to right: me; Dan Swartz from UpShot Media; Shannon Downey from Pivotal; Tim Knowles--moderato, from the University of Chicago's Urban Education Institute.|
It is said that we are shaped by what life demands of us. Getting a good education, if you’re serious about it, is a demanding business.
As Thanksgiving nears, I feel newly thankful for my schooling. No, it wasn’t an Ivy. It was a Big Ten school in my home state. Frankly, it’s what I could afford on my savings from summer jobs. College gave me important work habits. It forced me to marry creativity with rigor. And it taught me how to live happily among lots of different people. In short, it changed my life.
Wishing you a happy Thanksgiving.