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Wednesday, August 29, 2012

A Sneak Peek at SXSW Panels for 2013

Panel picking for SXSW ended last week. Here are a few panels that caught my eye:

Install This: Making Great Digital Experiences

The user experience determines brand’s destiny. In the digital environment the interface is full of nuances that determine success or failure. This goes on my list.


The Underdog Marketer -- Virgin Mobile

Ron Faris captivates marketers with his "Newsroom Marketing" advice. I hear tell he’s a rocking good speaker.


Stop Being Full of Shit

I just like the title. This talk is for developers and designers, who are always bustling with insights into user behavior. BTW, this title should be emblazoned over the entrance of the SXSW Bloggers' Lounge. Last year, I observed the collegiality of previous years was notably absent. It smelled like teen spirit: lots of posturing.


Let My Brand Entertain You
I’m still seeking clues to where content sponsorship is going next. This panel on branded entertainment may hold the key to the morphing of sponsorship models for arts and entertainment.


Women Unfiltered

So few women present at SXSW. Honestly, you’d think the event occurs in a time warp. If you want to see women on a panel at SXSW, it’ll prolly be one like this--an all-girl affair.  Still, it got my vote.


Brands in Beta

The “always on” reality for brands is forcing a new relationship between clients and agencies. Because LitLamp is a spritely boutique, we stay nimble and evolutionary. But our clients hire us to penetrate the digital culture as part of integrated campaigns. This panel goes on my list because the discussion will likely swerve to keeping up with the churn at the blazing 24/7 speeds of social.


Debunking Startup Myths
Rieva Lesonsky encourages spunky start-ups to knuckle down and avoid so-called startup "wisdom" and focus on reinventing their craft.

1 comment:

Health Media Collaboratory said...

Great selection, Patricia! There's some very intriguing information represented by these panels, and I'll have to give them a closer look.

Given your interest in advertising and in social media, I'd like to suggest a few of the Health Media Collaboratory panels. I think they are right up your alley.

The first is our panel on big data analysis of social media: "The Social Data Ecosystem in Public Health" (bit.ly/MXqN73). While we focus on analyzing information from public health advertising campaigns, there is still much to be done on the methodology of analyzing social media data, and I believe that our rigorous approach offers precise and valuable insight here.

We are also offering a solo called "That Anti-Smoking Commercial is Scary as F***." (bit.ly/NEY2fP) Using the methods that we will talk about in our "Ecosystem" panel, we analyzed the fear reactions that Twitter users had to the CDC's "Tips from a Former Smoker" campaign. Our title is taken directly from one of the tweets.

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