The Culture Scout Blog provides marketing insights to brandmakers on digital culture, cultural trends, and consumer behavior in the new economy.
Thursday, June 7, 2012
On My Nightstand: The Four Steps to the Epiphany
The next big thing in marketing will not be a new social media tool. It'll be a new kind of talent: the marketing-minded engineer. That "epiphany" descended upon
me via Andrew Chen. His blog post about VPs of Growth Hacking led me to pick up The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank. An entrepreneur, business strategist, and retired marketing executive in Silicon Valley, Blank has 32 years experience hacking out ways to make things that people will love and want to share. The book offers useful insights from a seasoned marketing-minded geek--in other words, the original VP of Growth Hacking.