The Culture Scout Blog provides marketing insights to brandmakers on digital culture, cultural trends, and consumer behavior in the new economy.
Friday, May 4, 2012
Cultural Tourism May Need a Makeover
It may be too late. As I get ready for my photography workshop in Italy, I’m racing to get things done here and prepare for what lies there. Just yesterday, I remembered that St. Peter’s Excavation in Rome is on my bucket list.
I sent a plaintive email request to the Ufficio Scavi (Office of the Excavation) late last night.
The auto-response included this pictorial of the official guidelines for tourists. Have a look at Ugly American icon.