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Thursday, July 7, 2011

Clever Marketing: When a Brand Name Hits the Spot

Photo by SRCrawford
This weekend, I was house hunting in Chicago’s bustling Andersonville neighborhood. Hot and sticky from pounding the pavement and bummed out a bit after looking at condos with closets the size of gym lockers, I needed a break.

I nipped into a little cafĂ© and ordered a Mrs. Howell’s lemonade. Coconut syrup, lemonade and, if you’re not driving, vodka. (I was on bike, so I went for the virgin concoction). It’s now my new favorite. Love the sweet/sour alchemy.

Absolutely delicious. I sat outside and watched the parade of characters that make up this colorful community.

So, why did I order the drink in the first place? The name drew me. It was marketed cleverly. I’m a sucker for a clever name. Most consumers are. Many find amusement in a t.v. reference that reaches way back. The name hits the spot.

So, here’s to summer. And being clever marketers. And to Mrs. Howell, III.

2 comments:

Anonymous said...

Which cafe? Sounds perfectly summery.

Patricia Martin said...

Kopi Cafe

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