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Monday, January 24, 2011

Trend Watch: Unplugging from too much technology

Photo by nige_mar
My radar is up, way up, for this “unplugging” trend. Last week, I accidentally silenced the ringer on my cell phone. I could see it light up when calls came in, but somehow, the visual cue was less arresting than the ring tone.

I’m telling you, it was blissful.

Here’s what I noticed about myself:
-I was able to stay focused for longer periods.

-I missed a few calls and the world did not end, I just got back to people.

-Rather than anticipating contact ("He/she should’ve called by now!") I could group up communications during planned periods, thus improving my efficiency.
I see that JWT also spotted the unplugging trend. They’re dubbing it “de-tech-ing” which is a bit of a tongue-twister, but no less apt.

More about what marketing trends they’re seeing.

6 comments:

Amy Dean said...

Unplugging is like regaining your power!

Patricia Martin said...

I think you may be on to something. People are describing it with words like "freedom" and "relief" which suggests a burden gets lifted.

Jay Geneske said...

Love this! I'm wondering if you've now purposefully implemented a "silence zone" into your schedule.?.

Patricia said...

Nothing that formal, yet. But I like the idea. Thanks!

Judy George said...

Hey, Pat, I'm all for this! Hamlet's Blackberry by William Powers is a good read about this topic.

Patricia Martin said...

Hey, Judy-
Thanks for the book reco. Unplug and enjoy the weekend.
P

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