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Friday, November 5, 2010

Rapportive: How Useful Are You to Other People

Do you know how useful you are to other people? It’s not something we tend to think about. Now, there’s a Gmail app called Rapportive to remind us. Every time someone sends you an email, you’re automatically provided with a few basic facts about that person. It includes links to their profiles on various social media sites.

Depending on your perspective, it’s either an amazing or terrifying prospect. Free plug-ins like Rapportive take our “always on” collective consciousness to a new level. It also reminds us that a personal brand is something worth cultivating carefully. Especially if others will have our mini-vitae served up every time they get an email from us. It begs the question: "Is this person really useful to know?"

Hint: Their answer will be based on how generously you promote others, how interesting you are, and how you make other people feel.

2 comments:

Rahul Vohra said...

Thank you for this post Patricia!

We're pretty big on the importance of cultivating your own personal brand, and we'd love to help people do that better. Today, anybody with Rapportive can edit how they appear to other users, and we'll be providing better tools to help users in the future.

Rahul, CEO of Rapportive

Patricia Martin said...

Glad to hear it, Rahul. Your product gives you interesting insight into the politics of identity. Keep us posted. Good luck!
Patricia
Chief Culture Scout

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