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Wednesday, May 5, 2010

Oloves: Cute Packaging Packs A Punch

Meet Tasty Mediterranean. This colorful little snack is part of the Olove family, a brand that's been winning hearts since 2007. In 2008 they received the International Travel Catering Association's Mercury Award for Best New Food Product, a major achievement in the food world. They're a good example of a company that has built a real brand for itself. From design to promotion, everything they do propels their vision for the product. Their innovative packaging has gotten them the most attention. Each Olove variety--as of now there are three--has its own personals ad. A shortened version appears on the bag itself, but the website has an entire section devoted to "introducing" the Oloves. It gets better--you can reach each one via Skype. Besides being adorable, the packaging is functional. They come to you in aluminum foil pouches that, once opened, fold out to create a little bowl, making it easy to snack on the go. They don't even need to be refrigerated. Cute, smart and creative--if Oloves really were potential dates, they'd be the perfect catch.

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