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Thursday, May 13, 2010

Gulf Oil Spill Attacked By Giant Dreadlocks, Local Action + Collaboration = Good Buzz

Today I got two emails from different people asking me to contribute used pantyhose to mop up the Gulf oil spill. Both emails mention Matter of Trust. That's some buzz! Matter of Trust is a non-profit that operates an international natural fiber recycling program. Its volunteers are collecting human hair and hosiery to create huge fiber booms to sweep up the oil from the spill. Imagine giant dreadlocks. 

Beyond being in the right place at the right time, Matter of Trust is using an essential culture-tipping tool--local action. It has woven a grass-roots network of entrepreneurs--namely hair salon owners. My salon is a member of their hair recycling network. It's the kind of symbiotic collaboration that brings people face to face with a cause. And few things are more personal than getting your hair cut. When an email like this comes straight from my salon, the cause feels closer to me. No matter how digital culture shapes our lives, it can't replace certain types of intimacy. The combination of human touch with social media is insanely powerful.

I got my hair cut last week. Hopefully, my strands are doing some good out there. Now to rifle through my drawers for some dead-beat hosiery to donate. Or is that TMI?



Art+Science to help in Gulf Oil Spill Cleanup


On April 20th, 2010, we heard the devastating news of a massive oil spill that hit the Gulf of Mexico.  This oil spill is on track to become the worst oil spill in history.  
In our efforts to help, Art+Science will be donating it's hair clippings to Matter of Trust, a San Francisco-based nonprofit that's been accepting donations of non-filthy pet fur and human hair since 1998 to craft oil-absorbing hairmats -- described as "flat square dreadlocks" -- and hair-stuffed containment booms made from recycled pantyhose.  
To find out more about the organization and how you can help go to www.matteroftrust.org 


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