Thursday, March 18, 2010
Why We Love Dogs--Customer Journey Research
Meet Killi. She’s a German Shorthaired Pointer who is gracing our lives while her human family takes a holiday. Her owner brought her by this weekend for a meet-and-greet. It was love at first sight.
Sadly, my own dog passed away last year. We miss her terribly. A brutal travel schedule and indifferent teen-aged kids make my home inhospitable for pets, so I’ve been dogless ever since. But for the sake of my research for the pet supply category, I’m playing host to Killi for two weeks to reacquaint myself with the rituals and purchase decisions of life with a dog. Read more about the experiment here.