I'm in Detroit today giving a Sponsorship Boot camp. It's one of my most popular workshops. Lays down the basics and arms people with tools and tips. But times are tough in marketing and advertising--and hence sponsorship.
So I've rebooted the boot camp content. More trends, more about where to spot opportunity, and much more about how to stay focused when everyone else is freaking out. Let's face it. The people who make things happen in any economy maintain an outlook that inspires hope. No optimism, no sale. It will be interesting to see how these messages are received in a city that is the emblem of changed times. Start your engines.