Monday, April 6, 2009

Sponsorship Monday: What's Inside the Final Four's Deals

Whether you're the NCAA or a sponsor, it's been one of the most expensive Final Four tournaments in history. Tonight it all culminates in the Motor City, my home town, amid one of Detroit's darkest hours. Still, the Final Four tourney is a triumph in marketing as corporate sponsors signed multiple-year contracts years ago, organizers said.

What's inside these deals? Have a look:

A multi-million-dollar pledge gives sponsors exclusive promotional rights to 88 NCAA championships in 23 sports in more than 750 venues, said Greg Sheehan, NCAA senior vice president for basketball and business strategies. Sponsors have permission to use the association's trademark and use the NCAA name to advertise events and contests.
AT&T will host The Big Dance, a music festival on the riverfront this weekend, and Coca-Cola will provide refreshments for Cobo Center's weekend-long NCAA Hoop City party. Hershey's hosted an all-star game Friday at Ford Field. Other national sponsors include Enterprise, Lowe's, The Hartford, Sheraton, VitaminWater and State Farm.

General Motors Corp., an official NCAA sponsor since 1985, cut back this year as it struggles to survive and relies on government aid to stay afloat. The automaker returned its suites at Ford Field to the NCAA and reduced its budget for hospitality, dealer events and additional advertising, according to the Detroit Free Press.

I'll be on a plane tonight when the Spartans take on the Tar Heels. A friend will give me the "play by play" when I land late tonight at O'Hare. Even from afar, I'm rooting for the Spartans. No question. Not only is Detroit my home town, but Michigan State is my alma mater. Go green!

1 comment :

Anonymous said...

A little off topic, Guys... I have a question. Last weekend I found this site:
[url=] - Ps3 Live Tournaments[/url]
They say you can play online Fight Night game tournaments on any console for cash... had anyone tried that before? Looks like a cool idea...
Are there any other sites where you can play sports games for real moneys? I Googled and found only and but it looks these guys don't specialize in sport gamez. Any suggestions?