Thanking people is always a good idea. But thanking sponsors has gotten pretty routine. So much so, that it becomes a meaningless soup of logos and names. How can you really make it worthwhile for everyone--audience, sponsors, media? Recently, the Association of Independent Commercial Producers decided to tackle that challenge by producing a film noir trailer to thank the sponsors of its 2008 showcase in Chicago. The show spotlights commercial production and awards excellence in both conventional commercial advertising and new media. With a modest budget and just six weeks to produce something unusual, Foundation Production attacked the challenge of integrating the logos with fierce creativity. The result should inspire you.