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Wednesday, December 31, 2008

My Favorite Holiday Campaigns

As the year ends, I'd like to share my top picks for winning holiday communications. My fav is Discovery Channel's video holiday card. Years back, I worked on the launch of Animal Planet, and the Discovery team always sends a spectacular holiday card. This year, they went digital for a spectacular result.

Runner up is the Stove Top Stuffing heated bus shelter promotion in Chicago. It generated tons of media, good will and set Kraft's Stove Top Stuffing apart at the holiday season. Better yet, the sponsored shelters delivered immediate value back to the consumer, in this case warmth! For those of you living in warmer climates, it's perhaps difficult to imagine what it means to step into a heated bus shelter on a day when icy winds blow across Lake Michigan and cut into your skin.

Both brands deliver big on compassion--one of the key trends for marketing in the new year. They are simple, authentic, and just plain delightful. I hope you enjoy them as much as I did. (Take my word for it on the delights of the heated bus shelter).

video

photo courtesy of Zolk

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