Wednesday, July 23, 2008

Branded Empire: Obama the Olympic Sponsor

It's a done deal. Presidential hopeful Barack Obama is the first candidate to purchase a major Olympic package. His campaign will be among the TV sponsors of NBC Universal's Olympics coverage. Obama's campaign bought a $5 million package of Olympics spots that includes network TV as well as cable ads.

Source: Advertising Age
Photo of Obama created out of flags thanks to Tvevis at Flickr

1 comment :

George said...

If he does an up close and personal segment, I may have to vote for someone else...