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Thursday, May 22, 2008

Houston, The Energy City A-Glow with Bright Lights

My brain is pinging. I have so much to tell you about Houston. Big confession, it was my first visit to the city. To my great relief, no one held that against me. In fact, the Houstonians I met exuded both Southern charm and Southern hospitality.

The MetLife RenGen event drew a RenGen crowd...diverse, for-profit/non-profit mix of marketers eager to exchange ideas. There were many cultural marketing mavericks on the panel that followed my talk:


Claudia Solis from the Museum of Fine Arts Houston Museum, really rocked the place with her story about their partnership with Starbucks, titled Starbuck's Mixed Media. To attract a young RenGen audience, she held a series of Hip-hop mash-ups late at night in the museum. The series grew the audience from a few hundred to 7,200. "It got a little scary. I felt like the kid whose parents have left town. There I am with the car keys in my hand!" (Meaning the keys to the museum). She has had decent luck converting the attendees into museum members (1,000).


Hamilton Masters from Gallery Furniture shared a terrific success story about how he launched a contest for video artists that generated over 75 original 30-second spots and launched the otherwise traditional "mattress Mack" into the woolly world of Web 2.0. His advice--"Follow what they say about your customer service on Facebook and Yelp! You can rebuild a bad reputation by listening to complaints and being responsive. Ignore them and they'll kill your business!!!"


Ed Shipul has a social software and web design firm that manages large-scale communities. His big message: "Stalk the web!" He is also masterful at creating opportunities for his customers to gather and get to know each other. Ed is a very funny guy. He ribbed me openly about glossing over the "Death Comes First" axiom of a renaissance. Audience roared.


Heather Pray, who got sick of meeting friends in bars and invented the HYPA--Houston Young People for the Arts. This is a take on a social club that communicates virally and gathers at gallery openings, opening nights and such. Her numbers continue to grow.


Grace Rodriguez Twittered through out. Shannon Buggs was there representing the Houston Chronicle.


Many thanks to my host, Jonathan Glus CEO of the Houston Arts Alliance and his team Jerome Vielman (a cultural marketing maverick who blew me away with his savvy in promoting the event) and Margaret Miller their PR Maven who whisked me off to an interview with Catherine Lu of Houston Public Radio. Jonathan has won over Houston by taking its formidable arts scene and shining a national spotlight on it so the rest of the world knows about it.


Among the many surprises:


Unbelievable amount of world-class sculpture in Houston. I mean OMG, blow-your-mind quantity and quality!


I walked into the radio station just as Georgia Engel from the Mary Tyler Moore Show (mild-mannered Georgette) and she was exactly like her TV persona.


Houston has a great downtown. It's loaded with untapped potential and awaits discovery by people fed up with the expensive, tedious commute into the sprawl that has grown around it.


Thanks, Houston!

photo by by Jade001 courtesy of Flickr


5 comments:

Anonymous said...

Thank you, Patricia, for providing us a framework for discussion in our community. RENGEN is alive and well in Houston, Texas!

For info on Gallery Furniture's viral video contest, log onto:

http://www.memelabs.com/galleryfurniture/

For more information on Houston's Civic Art scene, log onto:

http://www.haatx.com/civic/index.html

All the best,

Jerome Vielman
Assistant Director of Grants & Services
Houston Arts Alliance

eschipul said...

Patricia - we REALLY enjoyed having you present RENGEN in Houston. What a great book, and it gives hope as well. The message is greatly appreciated and backed by research. Awesome.

I'd also like to mention an arts group in Houston that did a great job this year with social media, twitter and flickr in particular. The Orange Show's annual Art Car Parade! http://www.orangeshow.org/index2.html

Thanks! - Ed

Patricia Martin said...

Ed-
Thanks for the additional shout outs for other RenGen groups in Houston. Keep pioneering, Ed. The world needs thought leaders like you.
Patricia

Patricia Martin said...

Jerome-
Thanks for helping us grok the deeper layer in Houston.
Cheers,
Patricia

fayza said...

How rad to hear how impressed with Houston you were. I always love to hear that, especially since I'm a non-native myself!

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