Tuesday, April 15, 2008

Return of the Robot Women in Ads

The robot women have returned. They are showing up in beer and vodka ads. Robot women have come and gone in pop culture, and their appearance on the scene usually signals something deeper afoot. In the 1940's and 1950's it seemed like another expression of industrialism. Man-made life, but ideal life. As I looked at the green skinned mechanical woman peering down at me in the beer aisle the other day, it made me wonder why she's back, this man-made woman? What's her appeal?
Image from the film Metropolis


George said...

I find those ads deeply creepy, especially the Heineken ad.

On the other hand, I have a huge poster from the movie Metropolis in a place of honor in my home.

Just another conflicted Boomer, I guess!

Patricia Martin said...

I agree and thanks for commenting. I think there is a little robot fetishism going on here. If robots are to be attractive as as objects of affection, then they would have to have most of the features of personhood--be more Gidget than Gadget. So why not go for Gidget? I guess I don't consume enough beer to get it.

Tony Tallent said...

I've noticed this same thing! Thanks for giving words to it. Off the top of my head, I'd say this is a mix of detached CG design and misogyny--So let's have a drink?