Friday, May 2, 2008

Changing the Culture of Sexual Harrassment on Campus

How to Kill a Brand 101. Lesson #1--Destroy credibility among the core customer base.

University of Georgia has been struggling lately with sexual harrassment issues. Yet they chose Supreme Court Justice Clarence Thomas to speak at this year's commencement ceremony. You're kidding, right? Nope. He will walk and talk at graduation. I cannot imagine anything more damaging to the university's brand.

Changing a culture on a campus, or in any operation, is a delicate matter. But when females constitute over 50% of the average college population, giving a platform to the guy who unconvincingly defended himself against Anita Hill is worse than a slap in the face. It's brand suicide.

1 comment : said...

You've hit it here. Why are some of the most obvious dives into "oh-no!" bewildering to the "deciders?" We talk much about transparency and total-decision-making within organizations. But it is so obvious that this deal was made between a very few people behind ye olde closed doors. Somebody knew somebody and thought this was a good idea. Deal made. I bet you there'd be many people across the country who'd be glad to help hand paint protest signs to hold up during the ceremony. Double Oy!
Tony Tallent