Monday, February 23, 2015
Sunday, November 23, 2014
Friday, October 10, 2014
Nature is coming in loud and clear thanks to Conservation International’s new campaign: Nature Is Speaking. The thrust of the message is that nature is not dependent on humanity; we are dependent on it. A gang of A-list celebrities including: Harrison Ford, Julia Roberts, Penelope Cruz, and Kevin Spacey, have chimed in with compelling monologues as the sea, the wind, the soil. Their voice-overs accompany a series of lush videos about the importance of protecting the earth’s natural resources.
The series premiered at SXSW Eco in Austin, Texas, and a new film will appear each week on the campaign’s website. Hewlett Packard is sponsoring the campaign with a cause-marketing overlay that donates $1 to the cause for every social media mention. We invite you to jump in using hashtag #NatureIsSpeaking when sharing with your peeps.
Thursday, August 14, 2014
This week, I had a lively exchange with Dave Gianatasio over at AdWeek magazine about trends in product integration. When sponsors insert themselves into the context of the culture, it communicates what the brand means in people's lives. It's powerful. We've built a business advising clients about how to do that well. Handled crudely, it can create a deadly collision for both the brand and the content. The days of lathering on superficial logo placements and expecting results are gone. A new generation of social mavens are training the next generation of consumers to expect quality interactions. Check out the full article here.....