Friday, June 13, 2014
Posted by Patricia Martin at 10:57 AM
Wednesday, June 11, 2014
Posted by Patricia Martin at 12:59 PM
Tuesday, June 3, 2014
Three years ago, on the eve of unveiling his storytelling and photo-sharing platform, Jonathan Harris called his investors and gave back their $500K investment. Rather than caving into pressure to maximize profitability at the expense of the user experience, Harris stuck to his vision for Cowbird....full story at Huffington Post.
Posted by Patricia Martin at 1:43 PM
Thursday, May 8, 2014
The best people I know are real. Never phony. Oh, they may
strut and turn up the volume at times. But mainly, they’re reliably natural in
the way they communicate. You can believe in them.
In the same way, better brands know that keeping it real earns trust when it comes to social media. Now there’s evidence. Our colleagues at Laundry Service have been tracking the use of Instagram in campaigns. The results are impressive:
-- Using regular photos, they saw a 2.35% click-through rate.
-- With Instagram-style shots, click throughs increased to as high as 8%.
-- When tying ad performance to sales, conversion rates increased by 25%.
Posted by Patricia Martin at 12:49 PM