Who will lead next? My team compiled this handy infographic that points the way. It's the hand out for a non-partisan policy retreat I'll be speaking at next month. Hard to see? Go here and download the PDF.
Wednesday, March 26, 2014
Wednesday, March 19, 2014
The behaviors and preferences of Millennials fascinate us because they are the future. Lately, we're paying close attention to what they adopt and shed to see more enduring trends to separate fad from frontier.
Millennials appear to shed a channel or platform that becomes too intrusive, too commercial or just too clumsy to use. Ease and freedom rule. Branded environments need to offer special incentives or utility. Facebook is losing Millennials. Twitter is keeping them. AirBnB and Cowbird are growing them. Vine micro-videos get shared by GenY, but not produced nearly as often.
This snappy info graphic from last year is like a "Where's Waldo?" of the Millennial adoption curve. See if you can spot what's still trending and what's been shed.
Posted by Patricia Martin at 1:21 PM
Friday, March 7, 2014
We spent most of February buried by snow storms. But it gave us plenty of time to read. Here's our list of favorites articles from last month:
Posted by Patricia Martin at 6:30 AM
Tuesday, March 4, 2014
I’m fascinated by the rising power of
personality in marketing. What used to be a frill is fast becoming a must. Brand personality is escalating in importance with social technologies because just like the rest of us, brands are “always on.” Brands are being evaluated 24/7 in countless ways, across mass and niche
networks, alike. That’s why in a digital age, brands will need to behave like
people to succeed--through their values, gestures and attitudes. But how? What are the rules of engagement? Best practices?