Friday, May 24, 2013
One to Watch: Our Video of the Week
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Patricia Martin
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Labels: brand strategy, Brand Trinity, consumer behavior, Consumer culture, consumer trends, Cultural Brands, Douglas Holt, Google, Google Glass, Idea brands, post-modern consumers, Viral, Viral videos
Thursday, May 23, 2013
Infographic: Tumblr by the Numbers
I picked up Dan Zarella's new book, The Science of Marketing, and I'm glad I did. As always, Dan is full of no-nonsense advice on how to deploy social media in ways that build brands.
Here's an infographic from Zarella's insightful web site that gives you a quick-hit visual on what drives traffic on Tumblr. Very helpful.
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Patricia Martin
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Labels: dan zarella, Marketing, Social media marketing, tumblr
Monday, May 20, 2013
SlideShare’s Most Popular (and Best-Loved) Presentations
Have a look at the cream that floats to the top among 10 million curious, engaged people here: http://www.slideshare.net/Slideshare/10-million-uploads-our-favorites
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Patricia Martin
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Labels: slideshare, Social Media, Viral
Friday, May 17, 2013
One to Watch: Our Video of the Week
This week’s pick is brought to you by a worldwide scavenger hunt game. Geocaching, in which players find and log "cache" boxes using GPS technology, has been around since 2000. But it’s the relatively recent rise of smart phones, with their integrated GPS systems, which has caused the game to take off like a rocket. It has also meant very real capital gain for Groundspeak, which runs the largest geocaching community and sells everything from cache boxes to backpacking gear and trinkets.
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Patricia Martin
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Labels: brand identity, Brand personality, Collaboration, Collaborative consumption, commercials, Gen Y, geocaching, iPhone app, Millennials, Trends, Viral videos, youtube




